Target Audience

When I was thinking about creating my own radio station, I realised there are various factors about my target audience which my radio station must consider:

• The gender of my audience.

• The location of my audience.

• The age range of my audience. 

• The lifestyle of my audience.

• How often do my target audience listen to the radio?

The underlining factor that is crucial for the success of any radio station is the understanding of the audience's needs. When creating a radio station one must ensure that the audience are completely satisfied with the service that the radio station provides.

My radio station is going to be targeting a specific group in terms of gender, females. My radio is more of a combination between Capital FM radio station and Heat Magazine. When thinking about my audience, it is evident that I will be targeting a more female niche. The age range of women I believe it will appeal to will be between 18- 35. My radio station will also be targeting young mothers.

My Radio station will focus on celebrity gossip and scandal, this will be the main theme of the station. However, at the same time, my station will cover different types of news stories informing my audience of both current weather, current traffic and traffic updates. My station is going to be very modern, playing UK Top 40 hits to an audience based in the London area.