How does your media production represent particular social groups?
Throughout my research and planning for my Radio production 'representation' has a been a key feature, as I made different choices with which voice sounded best for the particular part.
Representation - Choosing Voices
In the process of writing my script a lot of ideas regarding representation came into mind, I collected all these ideas by writing them down on a separate piece of paper and formed a separate set of notes, focused on representation. After my script was complete, with the help of my notes on representation, I gave a lot of thought of which voice is best suited for the particular part. It was essential that select the appropriate characters for each individual part, in order to make my extract sound as authentic and realistic as real radio. Therefore, in order to ensure suitable character were selected (as part of my research and planning), I created a table of who is most suitable for each part of my extract and why they are most suitable. By carrying out this research and planning, it has ensured that the most suitable actors are selected for my radio extract, making it sound more authentic and realistic.
When I set out in trying to find the most suitable Radio show presenter I had a very particular idea of who I wanted to play the role. I wanted a male voice, a very friendly and warm voice, which is easy for my target audience to listen too. I selected Jon (My Teacher) to play the role of my radio presenter as he has a lot of experience in the radio industry and also has all the characteristics I am looking for as a radio presenter.
After selecting my show presenter, I thought that the next essential character of my radio extract is my News presenter. When I thought about what type of presenter I wanted to present my News stories, I wanted the presenter to be Female, due to the softer tone of voice - I thought that a female news reader would appeal to my predominantly female audience. This is why I chose Louise to my my News presenter. Louise has a lot of experience in acting and is excellent at putting on accents (I was able to use her more than once in the show as a result of this). Louise has a smooth tone but still keeps a serious tone to her voice.
I then had to think about someone to be the the voice of my Station Jingle and News Jingle. After some thought I chose Alex (My Teacher), as I found that he has a professional tone to his voice, and is able to ensure that the Jingles sound authentic and realistic.
When making my adverts, I once again had to ensure that the characters chosen also were perfect in making my adverts sound authentic and realistic. For my 'Diamond Drive' advert I had to ask two friends of mine to play the roles of two teenage girls. This was because I wanted this specific advert to be directed at one of the segments of my target audience, that is teenage girls. Therefore, by selecting two teenage girls, it would help direct the advert to my target audience. By choosing two teenage girls to play the role, it would make my advert sound more authentic and realistic, compared to making a middle age women put on a Teenager's voice.
In the research and planing of my 'Starbucks' advert I had to ensure that the representation of Loiuse, who played the role of busy House wife, had to be perfect, in order to make it sound as authentic and realistic as possible. Louise was perfect for this advert, as she was perfect in changing her tone of voice in making it sound more urgent towards the end, in order to make the end result, 'Starbucks', the key feature of the advert. You can really hear her getting more stressed as the day wears on.
However, when it came to the research and planning of my Vox-Pop's I took a different, yet effective approach. The main use of a Vox-Pop is gather the views and opinions of the general public. Therefore, in order to make my Vox-Pops as authentic and realistic as I could, I did not put as much stress into choosing characters, as they are representing a member of the general public. However, this did not mean I put less time and effort in making sure my Vox-Pop's sounded good, in my opinion they were harder to recorded as people had to sound more relaxed and natural.
Due to all the research and planning I carried out on my voices, it took me a long time to find people to be in my radio. I mostly preferred to use adult and teachers, as they had a more mature and experienced voice, and were able to adapt their voice, in order to fit it in to my extract. Nevertheless, I still used teenager's, as some adverts and news stories were targeted at that specific age group.
Sunday, 2 March 2014
Evaluation - Conventions
In what way does your media production (Radio Extract) use, develop or challenge forms & conventions of real media products?
When carrying out my preliminary task, I took it upon myself to listen and analyse a range of different Radio shows and stations, in order to gain a stronger understanding of what Radio should sound like.
Analysis of Kiss FM - Breakfast Show
Analysis of Magic FM - Drivetime Show
By carrying this out it enabled me to produce a more authentic and realistic style of radio. When carrying out my research, it became clear that every Radio station has their own, Radio shows, Radio Schedules and especially their own target audience - which offers the specific target audience different services, needs and wants. The radio stations I have compared includeCapital and Heart, alongside any I thought are most relevant to my own target audience.
Target Audience - Analysing Websites
Target Audience - OFCOM
In the development of my Radio product, much research and planning was undertaken. One of the main focus points was the understanding of Radio Conventions and their uses. All areas of my final script incorporates the research gathered from relevant stations, such as Capital and Heart, but also Magic and various BBC Radio stations. As a result of analysing these existing radio stations, it has enabled me to see, the effect of conventions and where the uses of conventions are most needed.
News Stories, News Values and the 5Ws
Conventions of News Bulletins
Representation
My research and planning has been the main source of inspiration in creating my ideas and development of my News Jingles, My News stories and my Adverts. These elements of my final script are similar to existing radio, as I have used key features from real radio and highlighted the effect they have to their target audience.
My Final Script
Every radio station contained similar features (For example, Genre of music), some more then others, however, the similarity's depends on the station's 'Target audience. I used music that was appropriate for my genre and that I thought would appeal to my audience, just as I had heard on existing stations - often with the show presenter introducing the song, or mentioning it after it had finished.
Before I created all the News stories and Adverts in my Media product, I did a lot of listening to existing Radio News bulletins. One of the things I had learnt from listening to a lot of radio is that the News is on every hour, on the hour (For most stations). Most stations contain at least 3 to 4 News stories and 2 to 3 adverts. Most stations I had listened too had background music during the News, that was very serious. This was beneficial for me as I was able to do the same when creating my News stories and Adverts.
The first time I set out to create my adverts, I focused both of them at women. However, after listening to a lot of existing radio and analysis, it became clear to me, that although my target audience is women, I have different segments of different age women, that come within my target audience. For example, my radio station is targeting female teens and middle-aged mothers. As a result of this analysis, I set out by creating two adverts, one directed at female teens & the other at female mothers.
Through the use of conventions the way in which my News stories are reported have become more diversified, by illustrating and elaborating on certain areas. These conventions include; Correspondent, Voxpops, Soundbites, Outside Broadcast, Experts/ Guests and Archive Clips. As a result of including a variety of theses factors across my News stories, it has made my stories more authentic and realistic.
For example, when looking at my 'Murder' story I have used a variety of different conventions, such as, Outside broadcast and Vox-Pop's. By having a variety of different conventions it has left me with a more realistic and authentic piece of radio. This is done by the conventions making the story sound more urgent and important as Michael Miller (The Correspondent) is at the scene (I changed the voice from a male to a female when it came to record, as I was let down by one of my actors).
I also include a number of jingles in my show as this was a convention I found on every radio station that I listened to. The conventions of jingles that I included in my station jingle were a dominating powerful voice, the name of the station, the station's frequency, a slogan that indicated the genre of the show and the type of music played, music, impact sounds and effects on the voice that I used.
When carrying out my preliminary task, I took it upon myself to listen and analyse a range of different Radio shows and stations, in order to gain a stronger understanding of what Radio should sound like.
Analysis of Kiss FM - Breakfast Show
Analysis of Magic FM - Drivetime Show
By carrying this out it enabled me to produce a more authentic and realistic style of radio. When carrying out my research, it became clear that every Radio station has their own, Radio shows, Radio Schedules and especially their own target audience - which offers the specific target audience different services, needs and wants. The radio stations I have compared includeCapital and Heart, alongside any I thought are most relevant to my own target audience.
Target Audience - Analysing Websites
Target Audience - OFCOM
In the development of my Radio product, much research and planning was undertaken. One of the main focus points was the understanding of Radio Conventions and their uses. All areas of my final script incorporates the research gathered from relevant stations, such as Capital and Heart, but also Magic and various BBC Radio stations. As a result of analysing these existing radio stations, it has enabled me to see, the effect of conventions and where the uses of conventions are most needed.
News Stories, News Values and the 5Ws
Conventions of News Bulletins
Representation
My research and planning has been the main source of inspiration in creating my ideas and development of my News Jingles, My News stories and my Adverts. These elements of my final script are similar to existing radio, as I have used key features from real radio and highlighted the effect they have to their target audience.
My Final Script
Every radio station contained similar features (For example, Genre of music), some more then others, however, the similarity's depends on the station's 'Target audience. I used music that was appropriate for my genre and that I thought would appeal to my audience, just as I had heard on existing stations - often with the show presenter introducing the song, or mentioning it after it had finished.
Before I created all the News stories and Adverts in my Media product, I did a lot of listening to existing Radio News bulletins. One of the things I had learnt from listening to a lot of radio is that the News is on every hour, on the hour (For most stations). Most stations contain at least 3 to 4 News stories and 2 to 3 adverts. Most stations I had listened too had background music during the News, that was very serious. This was beneficial for me as I was able to do the same when creating my News stories and Adverts.
The first time I set out to create my adverts, I focused both of them at women. However, after listening to a lot of existing radio and analysis, it became clear to me, that although my target audience is women, I have different segments of different age women, that come within my target audience. For example, my radio station is targeting female teens and middle-aged mothers. As a result of this analysis, I set out by creating two adverts, one directed at female teens & the other at female mothers.
Through the use of conventions the way in which my News stories are reported have become more diversified, by illustrating and elaborating on certain areas. These conventions include; Correspondent, Voxpops, Soundbites, Outside Broadcast, Experts/ Guests and Archive Clips. As a result of including a variety of theses factors across my News stories, it has made my stories more authentic and realistic.
For example, when looking at my 'Murder' story I have used a variety of different conventions, such as, Outside broadcast and Vox-Pop's. By having a variety of different conventions it has left me with a more realistic and authentic piece of radio. This is done by the conventions making the story sound more urgent and important as Michael Miller (The Correspondent) is at the scene (I changed the voice from a male to a female when it came to record, as I was let down by one of my actors).
I also include a number of jingles in my show as this was a convention I found on every radio station that I listened to. The conventions of jingles that I included in my station jingle were a dominating powerful voice, the name of the station, the station's frequency, a slogan that indicated the genre of the show and the type of music played, music, impact sounds and effects on the voice that I used.
Subscribe to:
Posts (Atom)