Research Analysis - Audience

In this post I will be analysing the different ways in which I can gather research about my target audience. This consists of primary and secondary research. By me examining and understanding the different types of research, it will allow me to have a clear understanding about who my target audience are. Throughout my blog I will use a mixture of both Primary and Secondary research in order to produce more reliable and higher quality market research.

Primary research consists of information that has not yet been collected. This involves me gathering and collecting my own research.  The most common and effective example of primary research, would the creating of my own questionnaire. This is because I would be getting a direct opinion of my audience based exactly on the things that I want to find out. Another example of a primary piece of research would be conducting a focus group. This is when a group of people come together and suggest some ideas, discussing things like the name of my station and the kinds of news stories that my audience might want to hear. 

Secondary research involves analysing and using research that has already been conducted by someone else. An example of a piece of secondary research would be research found on 'OFCOM' regarding audience figures or looking online at sites such as Rajar or Wikipedia, to analyse information they have gathered about certain radio stations and their audiences.