When carrying out my preliminary task, I took it upon myself to listen and analyse a range of different Radio shows and stations, in order to gain a stronger understanding of what Radio should sound like.
Analysis of Kiss FM - Breakfast Show
Analysis of Magic FM - Drivetime Show
By carrying this out it enabled me to produce a more authentic and realistic style of radio. When carrying out my research, it became clear that every Radio station has their own, Radio shows, Radio Schedules and especially their own target audience - which offers the specific target audience different services, needs and wants. The radio stations I have compared includeCapital and Heart, alongside any I thought are most relevant to my own target audience.
Target Audience - Analysing Websites
Target Audience - OFCOM
In the development of my Radio product, much research and planning was undertaken. One of the main focus points was the understanding of Radio Conventions and their uses. All areas of my final script incorporates the research gathered from relevant stations, such as Capital and Heart, but also Magic and various BBC Radio stations. As a result of analysing these existing radio stations, it has enabled me to see, the effect of conventions and where the uses of conventions are most needed.
News Stories, News Values and the 5Ws
Conventions of News Bulletins
Representation
My research and planning has been the main source of inspiration in creating my ideas and development of my News Jingles, My News stories and my Adverts. These elements of my final script are similar to existing radio, as I have used key features from real radio and highlighted the effect they have to their target audience.
My Final Script
Every radio station contained similar features (For example, Genre of music), some more then others, however, the similarity's depends on the station's 'Target audience. I used music that was appropriate for my genre and that I thought would appeal to my audience, just as I had heard on existing stations - often with the show presenter introducing the song, or mentioning it after it had finished.
Before I created all the News stories and Adverts in my Media product, I did a lot of listening to existing Radio News bulletins. One of the things I had learnt from listening to a lot of radio is that the News is on every hour, on the hour (For most stations). Most stations contain at least 3 to 4 News stories and 2 to 3 adverts. Most stations I had listened too had background music during the News, that was very serious. This was beneficial for me as I was able to do the same when creating my News stories and Adverts.
The first time I set out to create my adverts, I focused both of them at women. However, after listening to a lot of existing radio and analysis, it became clear to me, that although my target audience is women, I have different segments of different age women, that come within my target audience. For example, my radio station is targeting female teens and middle-aged mothers. As a result of this analysis, I set out by creating two adverts, one directed at female teens & the other at female mothers.
Through the use of conventions the way in which my News stories are reported have become more diversified, by illustrating and elaborating on certain areas. These conventions include; Correspondent, Voxpops, Soundbites, Outside Broadcast, Experts/ Guests and Archive Clips. As a result of including a variety of theses factors across my News stories, it has made my stories more authentic and realistic.
For example, when looking at my 'Murder' story I have used a variety of different conventions, such as, Outside broadcast and Vox-Pop's. By having a variety of different conventions it has left me with a more realistic and authentic piece of radio. This is done by the conventions making the story sound more urgent and important as Michael Miller (The Correspondent) is at the scene (I changed the voice from a male to a female when it came to record, as I was let down by one of my actors).
I also include a number of jingles in my show as this was a convention I found on every radio station that I listened to. The conventions of jingles that I included in my station jingle were a dominating powerful voice, the name of the station, the station's frequency, a slogan that indicated the genre of the show and the type of music played, music, impact sounds and effects on the voice that I used.
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