Evaluation - Institutions

When I first thought of who my target audience could be, I knew it would be in-between, Capital (Radio station) and Heat (Magazine). This would allow my radio station to have the same foundation as Capital, however, incorporate the gossip and celebrity scandal of Heat magazine. Both Capital and Heat have more or less the same target audience, which is women aged between 18-35 and both play modern music.

Capital is a commercial radio station, which is funded by adverts. This is the main and largest way in which the commercial radio station gain capital. I did a bit of research in who owns the station, and found out that it is own by both, 'Global Group' and 'Communicorp'. Both these business, own a chain of variety of different radio stations.

Just like Capital, my radio station is going to be a commercial radio station. I will be broadcasting adverts that are most relevant to my target audience. This would be both useful to the company I am advertising and to my target audience, as it would be something that is most relevant to them.

Below, I have attached my show Jingle which will be used to broadcast my show and to clearly establish what type of station mine is.