Results from my questionnaire (primary research) indicate that in terms of gender more women are attuned to the gossip, scandal and genre of music, presented on Capital when compared to men. I feel that my station caters to women, due to representation, adverts and choice of music.
However, as well as my radio show appealing to the female sector, males are still likely to tune in to Urban City FM if they enjoy the music that is being played. Regarding age, my target audience are between the years of 18 to 35/40. One may argue that this target audience is too broad and filled with diverse wants and needs from the audience. Nevertheless, this is not the case; despite the fact my audience could be considered 'too broad', this is not the case, as my target audience share similar needs and wants, which are provided by my radio extract.
After a lot of research on my target audience, it occurred to me that the best time to play my media show would be during the morning, this is because most of my listeners would be on their way to work, school or dropping their kids to school and listening to the radio on the go.
However, as well as my radio show appealing to the female sector, males are still likely to tune in to Urban City FM if they enjoy the music that is being played. Regarding age, my target audience are between the years of 18 to 35/40. One may argue that this target audience is too broad and filled with diverse wants and needs from the audience. Nevertheless, this is not the case; despite the fact my audience could be considered 'too broad', this is not the case, as my target audience share similar needs and wants, which are provided by my radio extract.
After a lot of research on my target audience, it occurred to me that the best time to play my media show would be during the morning, this is because most of my listeners would be on their way to work, school or dropping their kids to school and listening to the radio on the go.
When I carried out the research regarding my target audience, I ensured that both my adverts are directed to my target audience, in order to ensure a direct link between my target audience and 'Urban City FM'. As a result of linking both of my adverts to females, I was to tackle both sectors of my target audience, which is teenage girls and mothers.
However, when it came recording, it was essential to include both male and female presenter for my news stories as well as young and old people throughout my radio extract. This gave me a variety of different tones to work with, when it came to the final editing of my extract. In addition, working with a variety of different age groups and voices it allowed me to become more familiar and experienced with the technology. This was because when it came to the editing, different voices needed different elements changed to them. For example, when it came to recording young people I was more likely to have to lower their voice on Adobe, then I would have too, when recording older people.
I put a lot of thought and consideration in choosing the best voices, for all parts in my media extract. The most significant role in my final product is the news presenter. The role of a news presenter is an essential factor of the success of any radio station, as he/she, sets the mood for the audience. A news presenter who is boring and dis-engaged from the audience, will result to a board and dis-engaged audience. However, an energetic and vibrant presenter, will lead to a alert and fully engaged audience. Therefore, selecting a news present was a significant factor in ensuring that my audience will remain full engaged and that my present remains relevant to the audience. I also made sure that the news stories I chose were relevant not just to the gender of my audience but also to an audience living in London - as you can hear each of my stories has some relevance to London.
Below, I have attached two voice clips, which are examples of how my radio extract incorporated diverse age groups as well as different genders (Men and women).
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