Analysis of Radio Commercials

In this post I will be analysing a range of  existing radio commercials. I want to explore who the target audience is for these adverts and how they are achieved, and how the adverts are appropriate for the intended audience. I am going to have adverts on my show that directly target my chosen audience as I see my station as a commercial radio station. Adverts are one of the most obvious conventions of commercial radio so if I want my station to sound authentic I know I will have to script some.

Below I have have analysed each advert individually and provided a Red hyperlink to the advert.:

Auto-Glass Commercial (Chipped Windscreen)

This commercial is based on an existing business who provide a replacement service for car windows. Auto Glass is targeting a wide target audience as anyone who is a driver, is a potential customer. Therefore, Auto Glass's advert must be suitable for all customers. This is achieved with a simple and catchy advert. The advert starts with their familiar Jingle. This is effective as it attracts the listener, engaging them in the advert and giving the name of the company to create awareness of the brand.

Below is the script of this advert














Barclays Commercial  (Sound da big ting)

This commercial is based on Barclays student current accounts. The advert highlights how it has been voted number one by students in the 'Money Facts Awards'. This advert is clearly directed towards students. This can be shown through the excessive language of the youths. In the script below, you can see examples of this language such as B-T-W, which is a representative of the phrase, 'By the way'.

Below is the script of this advert







                                 Persil Commercial (Small & Mighty)

Despite the use of children in this advert, it still has a direct link to mothers. The advert is focused around the opinion of children to whether or not the stain would be hard to remove.The use of children is just to make the advert more effective and appeal to mothers. This is because the idea of children deciding what stains are hard to remove is not the norm. This will then lead the listener to be more attracted to the ad (mothers will understand that children often get dirty, with their clothes covered in stains that are hard to remove).

Below is the script of this advert

Sainsbury Commercial

The advert is promoting its offer on 'Beef Roasting Joint for half price'. It is clear this advert is directed to meat eaters but also to a family audience as the food is good value and will feed many people. This advert can be suitable for any shopper as it is a general product, but may appeal most to mothers who, are more likely to do the weekly shop for the family.