When choosing my second advert I had a lot of experience through listening to a lot of radio. Urban City FM is mainly targeted at women, which is why I am doing an advert on Car Insurance for women (Diamond UK). This is directly aimed at my target audience. Script:
Coffee Shop - Clattering in the back ground - Chatter- Small Crowd
Girl 1 - I'm so looking forward to going away tomorrow, I can't believe it... Rio. This time tomorrow, I am going to be on a white sandy beach, drinking Mojitos.
Girl 2 - Ohh, that sounds amazing.
Girl 1 - What about you, you going anywhere?
Girl 2 - I dunno.. i've got all these car insurances bills... I'm skint.
Girl 1 - What car insurance are you on?
Girl 2 - Car Saver
Girl 1 - Car Saver, aren't they really expensive, have you not heard of Diamond UK?
Girl 2 - Diamond UK?
Girl 1 - They've got the best deals exclusively for girls, i've save £500 pounds this year, thats what's paying for RIO.
Sound Effect - Brazilian Music
Diamond Lady Voiceover - If you're female and car insurance is holding you back....Visit Diamond UK, on www.diamonduk.co.uk - you won't believe how much money, you can save.
Sound Effect - Beach - Water
Girl 2 - Here we are, see what happens when you switch to Diamond UK.
Girl 1 - Let's celebrate with another Mojito.
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