Audience Research - OFCOM

In the post I will be looking at a variety of different Character of Service Sheets for different radio stations in  the UK. This will give me an understanding of what each radio station is like in terms of the genre of music played, the type of content that can be found on the station and who the target audience is.

Once I had looked at enough existing OFCOM formats, from a number of different Radio Stations, I decided to create my own OFCOM format for 'Urban City Fm'. This gave me an idea of what my target audience will be.

Below is a nmber of exsisting OFCOM formats, that led me to design one for 'Urban City FM'.

OFCOM for Heart FM

OFCOM for Kiss100 FM

   
  OFCOM for Magic FM    

OFCOM for Capital FM