Analysis of Three Radio Stations' Homepages

In this post I will be analyzing a number radio stations and the 'Homepages' to their websites. The reasoning of this post is to get a deeper understanding of how the conventions used by the radio stations online, help promote the station to its audience. In order to make this post relevant to my final station, I will be looking at radio stations with a similar style, content and target audience to my radio station. 

I will be looking a Capital, Radio 1 and Magic.  

Capital

When analysing Capitals homepage, I was instantly drawn to the website by it's ease of navigation and the user-friendly functions of the website. I could easily navigate myself around the website, allowing me to gather all the analysis I needed to construct this post. Capital Radio  is similar to my final station, as I am too targeting an audience of the ages of 16- 25. Capital, also has a similar style to my final radio station, in the sense that it will also be focusing on celebrity gossip and scandals - something that was very noticeable from the content on the homepage.                                                       

When first looking at Capital's homepage, it is clear that celebrity scandal is a clear topic which the radio station uses in order to promote the station to their audience.This is shown on the Screen-Shot above, as a whole section on the home page is dedicated just to celebrity stories. The screen- shot also includes interviews and videos of celebrities that will appeal to their audience. 

Radio 1

As well as the focal point of my final station being celebrity gossip, my station will also be very modern. This will be done by keeping up with the UK top 40 hits. This is one of the elements in the Radio 1 homepage which links with my final station as they both contain this modern theme. As shown on the screen-shot, Radio 1 clearly emphasizes the convention of keeping modern through the use of music. Radio 1, keeps up to date with the latest releases and news of the UK top 40 on their home page, listing the music that they play as a way of appealing directly to their target audience.

Magic

I have chosen to analyse Magic's homepage, as I believe this station has a direct link to my final radio station as they are both directed to a more female niche audience than most radio stations. This is clearly shown from the Screen-Shot, as the upcoming shows, such as 'Stress busters' and 'Love letters' show a direct link to a female audience. The colour scheme also reflects the chosen gender of the audience. This can be linked to my final radio station as I am too, focusing on the female gender.